Peace Tea
Peace Tea is a bold, expressive beverage brand rooted in creativity, positivity, and slowing down. It celebrates individuality and vibrant self-expression through everyday adventures.
557,300
impressions
15,650
engagements from
summer campaigns
22%
more stories posted
than planned
Peace Tea is a bold, expressive beverage brand rooted in creativity, positivity, and slowing down. It celebrates individuality and vibrant self-expression through everyday adventures.
557,300
impressions
15,650
engagements from
summer campaigns
22%
more stories posted
than planned
Challenge
Solution
Results
PEACE TEA needed to make noise in a crowded Gen Z market — during winter — without traditional advertising tactics. The core goals were:
Increase urban brand visibility through high-impact, earned exposure
Inject relevance into daily life with something visually and emotionally striking
Bridge offline experiences with online storytelling via influencer activations
The challenge: how do you turn a cold tram into a hot cultural moment?
More Case Studies
Challenge
Solution
Results
PEACE TEA needed to make noise in a crowded Gen Z market — during winter — without traditional advertising tactics. The core goals were:
Increase urban brand visibility through high-impact, earned exposure
Inject relevance into daily life with something visually and emotionally striking
Bridge offline experiences with online storytelling via influencer activations
The challenge: how do you turn a cold tram into a hot cultural moment?
Challenge
Solution
Results
PEACE TEA needed to make noise in a crowded Gen Z market — during winter — without traditional advertising tactics. The core goals were:
Increase urban brand visibility through high-impact, earned exposure
Inject relevance into daily life with something visually and emotionally striking
Bridge offline experiences with online storytelling via influencer activations
The challenge: how do you turn a cold tram into a hot cultural moment?
Results
The campaign delivered strong brand engagement and outperformed multiple benchmarks:
557,300 total impressions
15,650 total engagements
52 Instagram stories posted (+22% over target)
Engagement leader: @gabirano (117K impressions, 2K engagements, CHF 0.04 CPR)
+59% higher reach vs benchmark
+12% overall engagement vs benchmark
285% higher average follower count than expected
Influencer highlight: @noeminikita (613K followers), led in reach and visibility
The campaign overperformed showing that reach and visibility goals were not only met but exceeded.
Solution
We collaborated with Zurich-based street artist REDL1 to design and spray-paint a full tram — a first in Zurich history. Over two months, this tram became a citywide moving symbol of color, creativity, and cool.
To build digital traction, we activated 8 macro- and mid-tier influencers, who integrated the tram naturally into their daily routines — from commute vlogs to glow-up stories and urban explorations. With creative formats like “Main Character Mornings” and “Zurich Broker Energy,” influencers turned product placement into relatable, high-performing lifestyle content.
Challenge
PEACE TEA needed to make noise in a crowded Gen Z market — during winter — without traditional advertising tactics. The core goals were:
Increase urban brand visibility through high-impact, earned exposure
Inject relevance into daily life with something visually and emotionally striking
Bridge offline experiences with online storytelling via influencer activations
The challenge: how do you turn a cold tram into a hot cultural moment?
