Coca-Cola
Coca-Cola relaunched its iconic Share a Coke campaign in Switzerland with a mission to revive the emotional power of personalized moments. Centered around bottles featuring individual names, the campaign invited people to connect, reflect, and celebrate the meaningful people in their lives — or even themselves.
The strategy focused on Gen Z and Millennials, targeting them where they are most engaged: social media. Through a tailored influencer campaign, we turned a simple product into a personal statement, celebrating friendship, identity, and emotional connection.
298,000
298,000
total engagements
total engagements
+123%
+123%
engagement
year-on-year
engagement
year-on-year
7.1M
7.1M
impressions
impressions
Challenge
After years of brand familiarity, Coca-Cola aimed to reintroduce Share a Coke with fresh emotional depth — not just nostalgia. The goal was to:
Reignite relevance among a younger, digitally native audience
Drive emotional storytelling through authentic influencer voices
Achieve high reach and engagement without inflating costs
The challenge was clear: how do you take a globally recognized campaign and make it feel personally relevant again in Switzerland’s competitive and saturated content landscape?
Solution
We activated 20 macro- and mid-tier influencers across Instagram and TikTok, including standout creators like @kris8an and @gregorkobel. Influencers were briefed to create content that was emotional, joyful, and human — focusing on small, shareable moments like:
Gifting a Coke to a best friend
Revisiting childhood memories
Writing messages to their younger selves
Celebrating names and identity
The campaign launched with a branded event in Zurich (08.05.), featuring personalized merch, a glam station, and the “meme-ory” photo booth, creating content gold for influencer storytelling. This event acted as both a cultural anchor and an emotional trigger, boosting authenticity.
Results
The campaign overperformed on every major KPI, delivering high emotional resonance and exceptional efficiency:
7.1 million total impressions
298,000 total engagements
163 story frames posted (+22% above planned)
Cost-per-reach: CHF 0.0001 (best performing asset: @kris8an)
Engagement rate: Up to 4.2%, exceeding benchmark by +15%
Overall engagement: +123% above benchmark
Overall reach: +50% over benchmark
Cost-per-reach efficiency: 48% lower than average
Top-performing content (e.g., @kris8an) leveraged humor, friendship, and personal storytelling to deeply connect with audiences, achieving over 1.8 million views from a single creator.
Challenge
Solution
Results
After years of brand familiarity, Coca-Cola aimed to reintroduce Share a Coke with fresh emotional depth — not just nostalgia. The goal was to:
Reignite relevance among a younger, digitally native audience
Drive emotional storytelling through authentic influencer voices
Achieve high reach and engagement without inflating costs
The challenge was clear: how do you take a globally recognized campaign and make it feel personally relevant again in Switzerland’s competitive and saturated content landscape?
Challenge
Solution
Results
After years of brand familiarity, Coca-Cola aimed to reintroduce Share a Coke with fresh emotional depth — not just nostalgia. The goal was to:
Reignite relevance among a younger, digitally native audience
Drive emotional storytelling through authentic influencer voices
Achieve high reach and engagement without inflating costs
The challenge was clear: how do you take a globally recognized campaign and make it feel personally relevant again in Switzerland’s competitive and saturated content landscape?
Challenge
Solution
Results
After years of brand familiarity, Coca-Cola aimed to reintroduce Share a Coke with fresh emotional depth — not just nostalgia. The goal was to:
Reignite relevance among a younger, digitally native audience
Drive emotional storytelling through authentic influencer voices
Achieve high reach and engagement without inflating costs
The challenge was clear: how do you take a globally recognized campaign and make it feel personally relevant again in Switzerland’s competitive and saturated content landscape?
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