Collabment Agency

Coca-Cola

Coca-Cola relaunched its iconic Share a Coke campaign in Switzerland with a mission to revive the emotional power of personalized moments. Centered around bottles featuring individual names, the campaign invited people to connect, reflect, and celebrate the meaningful people in their lives — or even themselves.
The strategy focused on Gen Z and Millennials, targeting them where they are most engaged: social media. Through a tailored influencer campaign, we turned a simple product into a personal statement, celebrating friendship, identity, and emotional connection.

298,000

total engagements

+123%

engagement

year-on-year

engagement

year-on-year

7.1M

impressions

Challenge

After years of brand familiarity, Coca-Cola aimed to reintroduce Share a Coke with fresh emotional depth — not just nostalgia. The goal was to:

Reignite relevance among a younger, digitally native audience
Drive emotional storytelling through authentic influencer voices
Achieve high reach and engagement without inflating costs

The challenge was clear: how do you take a globally recognized campaign and make it feel personally relevant again in Switzerland’s competitive and saturated content landscape?

Solution

We activated 20 macro- and mid-tier influencers across Instagram and TikTok, including standout creators like @kris8an and @gregorkobel. Influencers were briefed to create content that was emotional, joyful, and human — focusing on small, shareable moments like:

Gifting a Coke to a best friend
Revisiting childhood memories
Writing messages to their younger selves
Celebrating names and identity

The campaign launched with a branded event in Zurich (08.05.), featuring personalized merch, a glam station, and the “meme-ory” photo booth, creating content gold for influencer storytelling. This event acted as both a cultural anchor and an emotional trigger, boosting authenticity.

Results

The campaign overperformed on every major KPI, delivering high emotional resonance and exceptional efficiency:

7.1 million total impressions
298,000 total engagements
163 story frames posted (+22% above planned)
Cost-per-reach: CHF 0.0001 (best performing asset: @kris8an)
Engagement rate: Up to 4.2%, exceeding benchmark by +15%
Overall engagement: +123% above benchmark
Overall reach: +50% over benchmark
Cost-per-reach efficiency: 48% lower than average

Top-performing content (e.g., @kris8an) leveraged humor, friendship, and personal storytelling to deeply connect with audiences, achieving over 1.8 million views from a single creator.

Challenge

Solution

Results

After years of brand familiarity, Coca-Cola aimed to reintroduce Share a Coke with fresh emotional depth — not just nostalgia. The goal was to:

Reignite relevance among a younger, digitally native audience
Drive emotional storytelling through authentic influencer voices
Achieve high reach and engagement without inflating costs

The challenge was clear: how do you take a globally recognized campaign and make it feel personally relevant again in Switzerland’s competitive and saturated content landscape?

Challenge

Solution

Results

After years of brand familiarity, Coca-Cola aimed to reintroduce Share a Coke with fresh emotional depth — not just nostalgia. The goal was to:

Reignite relevance among a younger, digitally native audience
Drive emotional storytelling through authentic influencer voices
Achieve high reach and engagement without inflating costs

The challenge was clear: how do you take a globally recognized campaign and make it feel personally relevant again in Switzerland’s competitive and saturated content landscape?

More Case Studies

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Old El Paso

To celebrate 40 years of Old El Paso in Swiss homes, we launched a nationwide influencer campaign blending micro and macro creators with in-store activations—honoring shared meals, family traditions, and four decades of taco nights.

Burger King

Burger King teamed up with TOEI Animation to bring One Piece to Switzerland, launching the Luffy and Sanji Burgers through a limited-time, creator-led pop-culture moment.

Cupra

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Real results begin with

Real Collaboration.

OFFICE ADDRESS

Collabment GmbH Rüslerstrasse 13 5452 Oberrohrdorf, Switzerland

CONTACT DETAILS

+071 686 79 72

Real results begin with

Real Collaboration.

OFFICE ADDRESS

Collabment GmbH Rüslerstrasse 13 5452 Oberrohrdorf, Switzerland

CONTACT DETAILS

+071 686 79 72

Real results begin with

Real Collaboration.

OFFICE ADDRESS

Collabment GmbH Rüslerstrasse 13 5452 Oberrohrdorf, Switzerland

CONTACT DETAILS

+071 686 79 72