For Brands

For Creators

Contact us

Burger King

In partnership with TOEI Animation, Burger King brought the global anime phenomenon One Piece to Swiss fans with a one-of-a-kind, limited-time activation. To promote the Luffy Burger and Sanji Burger, along with exclusive merchandise, we worked with Switzerland’s most influential digital voices to create a pop-culture moment that blended fandom, food, and real-time content.
The goal: drive in-store traffic, increase product sales, and flood social feeds with hype.

3.8M

Reach

11.5K

engagements

+231%

overperformance

In partnership with TOEI Animation, Burger King brought the global anime phenomenon One Piece to Swiss fans with a one-of-a-kind, limited-time activation. To promote the Luffy Burger and Sanji Burger, along with exclusive merchandise, we worked with Switzerland’s most influential digital voices to create a pop-culture moment that blended fandom, food, and real-time content.
The goal: drive in-store traffic, increase product sales, and flood social feeds with hype.

3.8M

Reach

11.5K

engagements

+231%

overperformance

Challenge

Solution

Results

Burger King needed to ride the One Piece hype wave — but do it in a way that felt authentic, engaging, and worth showing up for. With limited-edition menu items and merch, timing was everything.


The campaign had to:

  • Create urgency to visit stores

  • Boost online visibility and word-of-mouth

  • Appeal to both anime fans and fast food lovers


And it had to do so in a saturated content landscape where gimmicks fade fast — unless they truly connect.

Challenge

Solution

Results

Burger King needed to ride the One Piece hype wave — but do it in a way that felt authentic, engaging, and worth showing up for. With limited-edition menu items and merch, timing was everything.


The campaign had to:

  • Create urgency to visit stores

  • Boost online visibility and word-of-mouth

  • Appeal to both anime fans and fast food lovers


And it had to do so in a saturated content landscape where gimmicks fade fast — unless they truly connect.

More Case Studies

Coca-Cola

From everyday meals to major cultural events, the brand thrives on emotional storytelling that turns simple interactions into meaningful experiences.

Cupra

To activate CUPRA’s partnership with Caprices Festival, four creators took a cinematic road trip across Switzerland in their CUPRA cars—ending at an exclusive electronic music event on Glacier 3000.

Old El Paso

To celebrate 40 years of Old El Paso in Swiss homes, we launched a nationwide influencer campaign blending micro and macro creators with in-store activations—honoring shared meals, family traditions, and four decades of taco nights.

Peace Tea

To reintroduce PEACE TEA to Swiss Gen Z, we took it off the shelf and onto the streets—transforming a Zurich tram into a moving artwork by local artist REDL1. More than media, it was a bold cultural activation.

Join our Newsletter.

Get the latest updates straight to your inbox.

Join our Newsletter.

Get the latest updates straight to your inbox.

Join our Newsletter.

Get the latest updates straight to your inbox.

Real results begin with

Real Collaboration.

OFFICE ADDRESS

Collabment GmbH Rüslerstrasse 13 5452 Oberrohrdorf, Switzerland

CONTACT DETAILS

+071 686 79 72

FOLLOW US ON

©2025 Collabment GmbH. All Rights Reserved.

Challenge

Burger King needed to ride the One Piece hype wave — but do it in a way that felt authentic, engaging, and worth showing up for. With limited-edition menu items and merch, timing was everything. The campaign had to:

  • Create urgency to visit stores

  • Boost online visibility and word-of-mouth

  • Appeal to both anime fans and fast food lovers

And it had to do so in a saturated content landscape where gimmicks fade fast — unless they truly connect.

Results

The campaign was a standout success, overdelivering in 3 out of 4 performance metrics:

  • 3.8 million reach (best-performing asset: @kris8an)

  • 11.5K engagements on a single post

  • 0.02 CHF CPR and 0.65 CHF CPE – both top in class

  • +231% overperformance in total reach

  • +130% in overall engagement

  • -39% in cost-per-reach vs benchmark

  • 67% audience match within 15–40 year olds

  • 26% more stories published than contracted

Solution

We partnered with 5 top Swiss influencers (average following: 819K) to bring the One Piece collab to life — using fun, story-driven content formats like mukbangs, in-store adventures, and unboxing-style reveals.
Key activations included:
Showcasing the Luffy & Sanji Burgers

  • Revealing exclusive One Piece merch

  • Capturing emotional fan reactions and food experiences

  • Encouraging fans to visit Burger King stores

Top-performing creators like @kris8an and @alishquiche delivered dynamic content that merged the thrill of anime fandom with the joy of real-life discovery — creating FOMO across platforms.

Real results begin with

Real Collaboration.

OFFICE ADDRESS

Collabment GmbH Rüslerstrasse 13 5452 Oberrohrdorf, Switzerland

CONTACT DETAILS

+071 686 79 72

FOLLOW US ON

©2025 Collabment GmbH. All Rights Reserved.

Real results begin with

Real Collaboration.

OFFICE ADDRESS

Collabment GmbH Rüslerstrasse 13 5452 Oberrohrdorf, Switzerland

CONTACT DETAILS

+071 686 79 72

FOLLOW US ON

©2025 Collabment GmbH. All Rights Reserved.