Cupra
To activate CUPRA’s partnership with the iconic Caprices Festival in Gstaad, we invited four lifestyle creators — each with their own CUPRA vehicle — to take part in an unforgettable road trip through Switzerland. From the streets of Zurich to the summit of Glacier 3000, this campaign merged style, movement, music, and storytelling into one cinematic journey.
The destination: an exclusive electronic music event at 3,000 meters above sea level.
The journey: a digital story told in reels, stories, and impressions, all powered by CUPRA.
+75%
reach compared
to benchmark
+28%
total engagement
209,000
total impressions
To activate CUPRA’s partnership with the iconic Caprices Festival in Gstaad, we invited four lifestyle creators — each with their own CUPRA vehicle — to take part in an unforgettable road trip through Switzerland. From the streets of Zurich to the summit of Glacier 3000, this campaign merged style, movement, music, and storytelling into one cinematic journey.
The destination: an exclusive electronic music event at 3,000 meters above sea level.
The journey: a digital story told in reels, stories, and impressions, all powered by CUPRA.
+75%
reach compared
to benchmark
+28%
total engagement
209,000
total impressions
Challenge
Solution
Results
CUPRA needed to:
Activate its festival sponsorship in a memorable and premium way
Reach a young, design-conscious audience
Showcase the lifestyle and emotional value of driving a CUPRA
Position itself at the intersection of culture, movement, and identity
At the same time, the on-site CUPRA presence at the Caprices Festival was intentionally minimal — meaning the entire experience had to live through influencer content and digital storytelling.
Challenge
Solution
Results
CUPRA needed to:
Activate its festival sponsorship in a memorable and premium way
Reach a young, design-conscious audience
Showcase the lifestyle and emotional value of driving a CUPRA
Position itself at the intersection of culture, movement, and identity
At the same time, the on-site CUPRA presence at the Caprices Festival was intentionally minimal — meaning the entire experience had to live through influencer content and digital storytelling.
Challenge
Solution
Results
CUPRA needed to:
Activate its festival sponsorship in a memorable and premium way
Reach a young, design-conscious audience
Showcase the lifestyle and emotional value of driving a CUPRA
Position itself at the intersection of culture, movement, and identity
At the same time, the on-site CUPRA presence at the Caprices Festival was intentionally minimal — meaning the entire experience had to live through influencer content and digital storytelling.
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Challenge
CUPRA needed to:
Reach a young, design-conscious audience
Activate its festival sponsorship in a memorable and premium way
Showcase the lifestyle and emotional value of driving a CUPRA
Position itself at the intersection of culture, movement, and identity
At the same time, the on-site CUPRA presence at the Caprices Festival was intentionally minimal — meaning the entire experience had to live through influencer content and digital storytelling.
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Get the latest updates straight to your inbox.
Results
The campaign performed well above benchmark in 3 out of 4 KPIs:
• +75% reach compared to benchmark
• +28% total engagement
• -33% cost-per-reach (CHF 0.02)
• 209,000 total impressions
• 22 stories posted (22% over delivery)
• Best-performing creator: @michaelkaderli
→ 111K impressions | 3.04% engagement rate | CHF 0.02 CPR
The campaign delivered powerful visual brand storytelling, aspirational positioning, and emotionally charged content that turned the road to Gstaad into CUPRA’s runway of identity.
Solution
We brought together four carefully selected influencers (including @loriscataldo, @focusonazula, @asiasorio, and @michaelkaderli) who each received a dedicated CUPRA model — from the Tavascan to the Born — and documented their full journey to Gstaad and the Caprices Festival.
The content formats included:
Road trip storytelling through the Swiss Alps
Design-centric visuals highlighting vehicle features
Fit Check x Ride Check videos aligning fashion and car design
On-site content from the exclusive 300-person festival on the Glacier 3000 summit
This cinematic blend of nature, mobility, and music turned the creators into CUPRA’s digital brand ambassadors for a weekend — showing what it means to arrive in style.