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Nov 24, 20224 min read
Types of user-generated content
User-generated content is this season’s must-have strategy for social media marketers, and it comes in many styles and formats to help...
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Nov 24, 20225 min read
User-Generated-Content: What Is It? Why Is It Important, exactly?
Any content—text, videos, photographs, reviews, etc.—created by individuals rather than corporations is referred to as user-generated...
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Nov 17, 20221 min read
2022 Case Study: ArmaniBeauty #IamGio
The Objective The goal of this campaign is celebrate Acqua Di Gio´s 25th Anniversary while embodying the 3 key reasons why Acqua Di Gio...
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Nov 17, 20221 min read
2022 Case Study: Coca-Cola #Screentime
The Objective To experiment with influencer marketing on Instagram while driving awareness and trial for their Coca-Cola Zero 330ml Can...
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Nov 15, 20223 min read
Should Brands Use Instagram Heading Into 2023?
It feels like everyone is talking about TikTok and the only time Instagram makes headlines is when users complain about new changes. No...
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Nov 15, 20223 min read
5 Ways to Make Your TikToks More Inclusive
While your TikTok page is a place for you to express yourself and your creativity, you’re still there to give your followers content they...
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Nov 15, 20223 min read
10 Tips to Boost Your Pinterest Influencer Strategy
Pinterest has been around for a long time — yes, even longer than Instagram — and at the moment, somewhat of a Pinterest renaissance is...
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Nov 15, 20223 min read
Social Marketing on Pinterest: How Brands Should Be Leveraging the Platform
When brands create their ultimate social strategy, Pinterest isn’t often an app that’s prioritised. Everyone loves Instagram and knows...
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